Salman Qaisar

Hi, I am Salman Qaisar, a graphic and digital designer.

I specialize in designing experiences for brands that increase ROI by aligning product design with consumer needs .

Hi, I am Salman Qaisar, a graphic and digital designer.

I specialize in designing experiences for brands that increase ROI by aligning product design with consumer needs .

What I think

A little about me .

After completing my bachelor's degree in Communication Design, I started working as a graphic designer. Very soon, I evolved into a digital designer with a special interest in User Interface and User Experience design. By the time I graduated with a master's degree in Communication Design, I had already worked on several projects pertaining to UI/UX design.

In my experience as a graphic and digital designer, I have helped my clients make productive connections with their customers which has resulted in increase in conversion rates and sales.

I believe, for a product to be successful, it is important that it speaks the right language that will not only be heard but will also be understood by the audience. Therefore, for any physical or online business, the strategy that I lay out is simple: understand the message the business wants its product to convey, research what consumers think and design the best possible channel for the message to be delivered and acted upon.

I enjoy challenges and am always looking for ways to unlock a product's full potential and market it more effectively. Over past 5 years, I have been working with start ups, solo individuals, B2C and B2B businesses belonging to various industries like technology, finance, real estates, gaming and health.

So, if you are looking for someone who can understand your product and your customers like you do, then I'm your guy!

My Process

How I work .

The very first step is to identify the problem. It’s important to communicate with the client and understand the brand as much as possible. This helps to identify all possible problems the brand may or may not have come across and makes it easier to reach a workable solution.

An exhaustive research leads to a stronger product design. I thoroughly enjoy the research process as this is where my mind is flooded with ideas for developing a strong brand strategy. With most of my time spent in researching, I try to gather as much information as I can about the business’s market, customers’/users’ needs, their pain points and the product’s competitors. I also like to evaluate the business’s previous design strategies and marketing tactics to aid in building a solid, long-term, functional design plan. I try to obtain both qualitative and quantitative data (wherever possible) in order to secure the grounds for my research as I move forward with the plan of action.

With an understanding of the brand’s needs on one end and its customers’/users’ needs on the other, the next step is to start working on possible ideas for an architecture that will link both ends in the most effective way possible.  This part is both challenging and fun. Challenging because I must generate an idea that best suits the project’s objectives and fun because I am finally able translate my ideas into drawn concepts.

It all boils down to this crucial step.

Visual or user interface design is as important as product marketing. Design itself is a communicating tool, therefore, it is vital that the design delivers the brand’s message clearly, highlights its values and makes the product aesthetically pleasing to its customers. 
A prototype design is always useful in detecting errors in the early stages and testing usability of the product. Any problems that arise during this stage are rectified before the development stage.

For an online product, the development of a website or an app is a critical point in the design process. It needs to function accurately or the business could lose some of its potential users due to poor usability.  The website or app must adhere to the design guides provided for all operating platforms and must also follow the brand guide. If the business has a team of developers, I like to work closely with them to achieve project goals.

Once the product is launched and handed over to the customers/users to use, it is time to get their feedback.

These reviews play an essential part in improving and enhancing the product and its performance.

My Expertise

Skills I'm good at .

UI & UX

  •    USER RESEARCH

  •    USER TESTING

  •    WIRE-FRAMING

  •    PROTOTYPING

Design

  • BRAND IDENTITY

  • MOTION GRAPHICS

  • ILLUSTRATION

  • ICONOGRAPHY

Development

  • WEBSITE DEVELOPMENT

  • WORDPRESS DEVELOPMENT & MAINTENANCE

Digital Strategy

  • DIGITAL MARKETING

  • E-COMMERCE

  • CUSTOMER INTERACTION

UI & UX

  •    USER RESEARCH

  •    USER TESTING

  •    WIRE-FRAMING

  •    PROTOTYPING

Design

  • BRAND IDENTITY

  • MOTION GRAPHICS

  • ILLUSTRATION

  • ICONOGRAPHY

Development

  • WEBSITE DEVELOPMENT

  • WORDPRESS DEVELOPMENT & MAINTENANCE

Digital Strategy

  • DIGITAL MARKETING

  • E-COMMERCE

  • CUSTOMER INTERACTION

Contact me

Let's build something together .