The very first step is to identify the problem. It’s important to communicate with the client and understand the brand as much as possible. This helps to identify all possible problems the brand may or may not have come across and makes it easier to reach a workable solution.

With an understanding of the brand’s needs on one end and its customers’/users’ needs on the other, the next step is to start working on possible ideas for an architecture that will link both ends in the most effective way possible.  This part is both challenging and fun. Challenging because I must generate an idea that best suits the project’s objectives and fun because I am finally able translate my ideas into drawn concepts.

It all boils down to this crucial step.

Visual or user interface design is as important as product marketing. Design itself is a communicating tool, therefore, it is vital that the design delivers the brand’s message clearly, highlights its values and makes the product aesthetically pleasing to its customers. 
A prototype design is always useful in detecting errors in the early stages and testing usability of the product. Any problems that arise during this stage are rectified before the development stage.

For an online product, the development of a website or an app is a critical point in the design process. It needs to function accurately or the business could lose some of its potential users due to poor usability.  The website or app must adhere to the design guides provided for all operating platforms and must also follow the brand guide. If the business has a team of developers, I like to work closely with them to achieve project goals.

Once the product is launched and handed over to the customers/users to use, it is time to get their feedback.

These reviews play an essential part in improving and enhancing the product and its performance.