User Research

To gain a deeper understanding of the problem and the target audience, I conducted observation studies at three different supermarkets: Coles, Woolworths, and Big W. Through observing customers, I was able to identify the target audience for my research. I then carried out surveys and interviews to further delve into the issue, and gather both qualitative and quantitative data.Based on my findings, I was able to categorize users and pinpoint their specific pain points while grocery shopping at these large supermarkets. My research also revealed common user behaviours. Let’s examine each of these findings in detail.

Solution

The solution to improve the shopping experience for grocery supermarket customers was to develop a mobile app that seamlessly integrates online and in-store shopping. Based on research findings, it was discovered that a majority of customers still preferred in-store shopping despite facing challenges.To address this challenge, the mobile app was designed to tackle the main issues and any other potential user experience hurdles. The following solutions were proposed:

Usability Testing

The prototype was tested in-person with 12 participants ranging in age from 21 to 56. I provided a brief introduction to the testing process and obtained their consent for recording. During the test, I observed users' behavior, actions, and emotional states while interacting with the app. After the test, participants were given the option to provide feedback on their experience using a sticky note. This approach provided a way to obtain honest feedback from users who may not feel comfortable expressing their thoughts in person.

Overall, the usability testing provided valuable insights and feedback that helped improve the product. Here are some of the key findings from the testing:

Affinity Mapping

Takeaways

I learned the value of research and identifying user pain points while working on this project. Keeping the user in mind throughout the design process and considering their needs and goals is crucial for creating a successful product.

Effective communication played a significant role in the success of this initiative. It was essential to gather feedback from users and ensure that I was on the right track.

Another important lesson I learned from this project was the significance of setting and meeting deadlines. To deliver the project on time, I had to break it down into smaller tasks and set specific deadlines for each one.

Overall, this project taught me the importance of user-centered design, clear communication, and effective project management skills. I am grateful for this valuable learning opportunity and look forward to applying these skills to future UX design projects.