Salman Qaisar

Case

02

Bagbot .

 PRODUCT DESIGN   |   DIGITAL STRATEGY  |   MOTION DESIGN

DELIVERABLE

Conceptual design  .  User Research  .  Prototyping  .  UX design  .  UI Design

Case

02

Bagbot .

 PRODUCT DESIGN   |   DIGITAL STRATEGY  |   MOTION DESIGN

DELIVERABLE

Conceptual design
User Research
Prototyping
UX design
UI Design

Objective

What was required .

Grocery stores are known to have some of the highest customer interactions. With such large numbers of visitors, good customer experiences matter. The aim of the project was to create an easy and user-friendly shopping experience for customers in popular supermarkets in Australia.

Branding

Logo versions .

FINAL version

Research

UX Challenges & Solutions .

Grocery shopping has evolved greatly over the years. With our fast-paced lifestyle, we prefer to get our weekly or monthly groceries in a process that is as quick and efficient as possible. Most customers enjoy the in-store shopping experience over online shopping. However, to save time, they are compelled to use online shopping apps. To solve this dilemma, a solution that offered the best of both worlds was created - an app that combines the joys of in-store shopping with smart and time-saving technology.

01. Sign in / Sign up

02. Search products

03. Choose a store

01

02

03

01

01. Sign in / Sign up

02

02. Search products

03

03. Choose a store

04

04. Locate in-store

05

05. Buy online

06

06. Pay through app

04

05

06

04. Locate in-store

05. Buy online

03. Pay through app

Research

Facing UX Challenges .

The target audience was working professionals, students and single parents and basically just anyone who wants to save time while fetching groceries. It was important that the app's user interface catered to each user's differing needs and improved the experience rather than making it more complex.

07

07. Purchase receipt

08

08. notified with store discounts

09

09. Create custom lists

10

10. Save Video

11

11. Quick Access

12

12. Chatbot

07. Purchase receipt

08. notified with store discounts

09. Create custom lists

07

08

09

10

11

12

10. Save Video

11. Quick Access

12. Chatbot

Research

Facing UX Challenges .

Some of the main features that would allow customers to minimize their time spent while grocery shopping included: interactive store map, real-time product navigation, AI assistance and in-app payments. Some other features were: budget management reminders, discount notifications and product videos. All of which aimed towards providing a unique and improved user experience for grocery shoppers.

Design

Iconography .

Research

Wireframe .

Methodology

How was it done .

The research was based on gathering qualitative and quantitative data through several questionnaires, contextual interviews, observations, grocery shopper insight reports and polls. When enough data was on hand, persona building was also carried out which followed extensive usability testing. The testing and feedback phase helped bring great improvements to the app before finalizing it.

INTERVIEWS

Competitive Analysis

USABILITY TESTING

Google Data analysis

Personas

Prototyping

INTERVIEWS

Usability testing

Personas

Competitive Analysis

Google Data analysis

Prototyping

Contact me

Let's build something together .