PRODUCT DESIGN | DIGITAL STRATEGY | MOTION DESIGN
Bagbot .
DELIVERABLE
Conceptual design . User Research . Prototyping . UX design . UI Design
Objective
What was required .
Grocery stores are known to have some of the highest customer interactions. With such large numbers of visitors, good customer experiences matter. The aim of the project was to create an easy and user-friendly shopping experience for customers in popular supermarkets in Australia.
Branding
Logo versions .
FINAL version
Research
UX Challenges & Solutions .
Grocery shopping has evolved greatly over the years. With our fast-paced lifestyle, we prefer to get our weekly or monthly groceries in a process that is as quick and efficient as possible. Most customers enjoy the in-store shopping experience over online shopping. However, to save time, they are compelled to use online shopping apps. To solve this dilemma, a solution that offered the best of both worlds was created - an app that combines the joys of in-store shopping with smart and time-saving technology.
01. Sign in / Sign up
02. Search products
03. Choose a store
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02
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01
01. Sign in / Sign up
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02. Search products
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03. Choose a store
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04. Locate in-store
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05. Buy online
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06. Pay through app
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05
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04. Locate in-store
05. Buy online
03. Pay through app
Research
Facing UX Challenges .
The target audience was working professionals, students and single parents and basically just anyone who wants to save time while fetching groceries. It was important that the app's user interface catered to each user's differing needs and improved the experience rather than making it more complex.
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07. Purchase receipt
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08. notified with store discounts
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09. Create custom lists
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10. Save Video
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11. Quick Access
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12. Chatbot
07. Purchase receipt
08. notified with store discounts
09. Create custom lists
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08
09
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10. Save Video
11. Quick Access
12. Chatbot
Research
Facing UX Challenges .
Some of the main features that would allow customers to minimize their time spent while grocery shopping included: interactive store map, real-time product navigation, AI assistance and in-app payments. Some other features were: budget management reminders, discount notifications and product videos. All of which aimed towards providing a unique and improved user experience for grocery shoppers.
Design
Iconography .
Research
Wireframe .
Methodology
How was it done .
The research was based on gathering qualitative and quantitative data through several questionnaires, contextual interviews, observations, grocery shopper insight reports and polls. When enough data was on hand, persona building was also carried out which followed extensive usability testing. The testing and feedback phase helped bring great improvements to the app before finalizing it.
INTERVIEWS
Competitive Analysis
USABILITY TESTING
Google Data analysis
Personas
Prototyping
INTERVIEWS
Usability testing
Personas
Competitive Analysis
Google Data analysis