Salman Qaisar

Case

01

Ellex Medical .

DIGITAL STRATEGY  |  NAVIGATIONAL FLOW   |
VISUAL IDENTITY

DELIVERABLE

User Research  .  Prototyping  .  UI Design  .  Responsive Website

Case

01

Ellex Medical .

DIGITAL STRATEGY  |  NAVIGATIONAL FLOW   |  VISUAL IDENTITY

DELIVERABLE

User Research
Prototyping
UI Design
Responsive Website

Objective

What was required .

Ellex Medical is a global producer of ophthalmic laser and ultrasound machines. The challenge here was to improve the digital architecture and usability of the company's website in order to increase traffic. A strong digital strategy was also required that would align with the company's proposed CRM and ERP systems.

From this

Old website

To this

Revised website

From this

Old website

To this

Revised website

Research

UX Challenges & Solutions .

User flow and content strategy were the main areas of focus in building a more efficient information architecture for the website. A card sorting exercise was performed on the existing website to categorize and organize the layout for a navigation flow. Secondly, the content was summarized for effective message delivery. The goal was to give the website a new and modern visual design identity.

Design

Website Tour .

Research

Facing UX Challenges .

The next step was to devise a digital strategy plan for the company. Ellex had a long chain of communications within its departments and global offices and between their potential and existing customers. However, a smooth channel of communication was greatly needed. With a mutual agreement between the company's departments, a plan to define a digital strategy was put forward with the aim that it would ensure a smooth flow of information within the company and with its customers.

Design

Information Architecture .

01.

Work in process

02.

Final version

Methodology

How was it done .

A considerable amount of time and energy were dedicated in collecting insights, understanding the company's core values and principles and researching the pain points of the digital experience.

INTERVIEWS

Competitive Analysis

USABILITY TESTING

Google Data analysis

Personas

Product demo

INTERVIEWS

Usability testing

Personas

Competitive Analysis

Google Data analysis

Product demo

Contact me

Let's build something together .