Salman Qaisar

Case

03

Proshots .

WEB IDENTITY  |  BRAND DESIGN  |  MOTION GRAPHIC

DELIVERABLE

Logo Design  .  Logo  .  Animation  .  Brand Guideline  .  Responsive Website

Case

02

Proshots .

WEB IDENTITY  |  BRAND DESIGN  |  MOTION GRAPHIC

DELIVERABLE

Logo Design
Logo Animation
Brand Guideline
Responsive Website

Objective

What was required .

Proshots is an Adelaide-based photography studio that has an extensive experience of corporate, commercial, family and wedding photography. Due to an increase in their client base, Proshots wanted to redesign and upgrade their overall brand identity and website. Their aim was to build strong connections with their growing and diverse client base and provide a user-friendly and easy-to-navigate platform that would ensure their clients have a smooth experience every time they visit.

Branding

Logo versions .

Selected version

Branding

Business Card .

Branding

Business Card .

Research

UX Challenges & Solutions .

The first task was to gain an understanding of the business's client base and its competitors. The challenge here was to create an identity that was appealing to the audience yet stood out from its competitors who, as a matter of fact, had solid brand identities and impressive websites.

01.

Research

UX Challenges & Solutions .

Proshots clientele can be divided into two groups: corporate and individuals. Since the business's clientele was diverse, the goal was to create an identity that would cater to both groups accordingly. Hence, a logo was designed such that it incorporated an element of story-telling (which was also a unique visual element for the brand) and communicated the main objective of the business: capturing and celebrating memories (for individuals) and marketing products/businesses (for business clients). The color scheme that was put together reflected the business's fast growing nature and the high-end services it provides.

02.

Website

Alternate Interface Design .

01.

02.

Methodology

How was it done .

A considerable amount of time and energy were dedicated in collecting insights, understanding the business's background and researching the weak points of the brand identity along with the pain points of the digital experience.

Brainstorming

USABILITY TESTING

Personas

Competitive Analysis

Contact me

Let's build something together .